Sarah Goldfarb

Sarah Goldfarb is associate vice president for University Communications & Marketing at West Chester University of Pennsylvania, where she leads the team responsible for marketing, public relations, social media, publications, web and creative services. Her work focuses on connecting university priorities with clear, compelling communications that help prospective students, alumni and the broader community understand the value of a West Chester education. She is currently helping guide a university rebranding initiative, with an emphasis on translating stakeholder research into a cohesive identity and a shared approach to storytelling. She brings an audience-focused approach to higher education communications and a commitment to helping creative teams connect their everyday work to larger institutional goals. Before joining West Chester, Sarah worked at EducationDynamics/RW Jones, a marketing and communications agency serving higher education, and at the University of Delaware. She began her career as a journalist, a foundation that continues to inform her approach to storytelling and communications strategy. Sarah holds a bachelor’s degree in journalism from Penn State and a master’s degree in strategic communications from the University of Delaware. She lives in Wilmington, Delaware, with her husband and two daughters.