Sam Rapoport is a trailblazing executive who is redefining the future of football on a global stage. With over 23 years in football, Sam has created new blueprints for power, equity, and representation in one of the world’s most historically traditional leagues – the NFL.
She is a lifelong flag football quarterback and currently serves as a flag football executive and NFL consultant, helping shape the sport’s growth at the highest levels.
A driving force behind the NFL’s gender equity movement, Sam created the groundbreaking NFL Women’s Forum, a program that has transformed the league’s hiring landscape. What began as a bold idea has become a global model: in just a few short years, the NFL has gone from zero to 15 full-time female coaches and scouting roles for women across all 32 teams—an unprecedented shift that has
sparked replication across MLB, the CFL, the USTA and beyond. The NFL now has more women in coaching roles than any male professional sports league in the world.
Known for her unapologetic leadership and culture-shifting impact, Sam Rapoport is not just leading a movement—she’s turning it into a permanent part of the NFL’s DNA. Sam is the host of the NFL’s acclaimed podcast, Earnin’ It: The NFL’s Forward Progress, where she brings untold stories of women in football to the forefront—earning critical praise and an international following.
Her trailblazing work has earned her a place among Sports Illustrated’s Most Powerful Women in Sports, Fortune’s 40 Under 40, People Magazine’s 25 Women Changing the World and most recently, Women’s Health Game Changer. She’s a recipient of the Sports Business Journal Game Changer Award and a go-to voice for major media platforms like The TODAY Show, Good Morning America, CNN, and The Pat McAfee Show.
