The Art & Science of Effective Communication
Skip to Main Content

Pooja Midha

2024 Speaker

Learning Burst I Raising Resilience: Coping Strategies for Emotional Tiredness

POOJA MIDHA serves as executive vice president and general manager for Effectv, the advertising sales division of Comcast Cable. In this position, she oversees the company P&L and a national team spanning all sales and sales development, operations, technology, product, data innovation and insights, and customer experience. Midha is responsible for driving growth in addressable, multi-screen and audience-based advertising. Formerly chief growth officer for Comcast Advertising, she led global marketing across the division, which includes FreeWheel, a global technology platform for the TV advertising industry, and Effectv, as well as Effectv’s sales development function, to strengthen each unit’s brand and differentiated value. Midha worked with the leadership team to enhance the company’s products and solutions within an evolving landscape, emphasizing data and customer value.