Katherine Giani

Katherine Gianni is a Corporate Communications and Community Relations Specialist at New Balance. Based in Boston, she works across teams and agency partners to bring clarity, consistency, and authenticity to the brand’s storytelling. Her work also focuses on building and deepening relationships with community organizations and nonprofit partners, including the Sports Museum of New England, UMass Boston’s Sport Leadership & Administration program, and others. Before joining New Balance, Katherine served on Boston University’s central Public Relations team in roles spanning PR, social media, and digital communications. As Assistant Director of Public Relations, she led integrated media campaigns, partnered with PR agencies, and developed workshops to help faculty share their expertise with confidence. She began her professional career as a reporting intern and freelance writer for the Vineyard Gazette, where she strengthened her foundation in journalism and community‑focused storytelling. Katherine holds a Master of Science in Advertising and a Bachelor of Science in Journalism from Boston University. She is passionate about using storytelling to spark connection, elevate community voices, and create meaningful impact.