Cortney Dominianni-Smith is the Vice President and Head of US Customer Experience & Insights at Genmab, where she leads efforts to equip customer-facing teams with the tools and insights needed to deliver exceptional, data-driven engagements. Her responsibilities include customer and patient experience strategy, field operations, training, analytics and market research.
Cortney has deep expertise in building and scaling commercial operations functions across the biotech sector. Prior to joining Genmab, she led the Commercial Effectiveness team at Insmed, overseeing operations, forecasting, analytics, training and data governance to support cross-functional priorities and drive operational excellence.
With a strong commitment to a patient-first philosophy, Cortney fosters collaboration among sales, marketing and market access teams to integrate data, analytics and emerging technologies like AI for a holistic understanding of stakeholders. She is also recognized for her dedication to developing high performing, engaged teams.
Her industry experience spans roles at UroGen, Bayer and Daiichi Sankyo, covering sales, marketing and commercial strategy. She has played a key role in launching therapies across oncology, rare diseases and primary care.