Codie Sanchez is the Founder and CEO of Contrarian Thinking, a financial education and media company empowering millions to achieve financial independence through small business ownership. A former journalist turned investor, Sanchez began her career reporting on human rights issues in Juarez, Mexico—work that earned her the Robert F. Kennedy Journalism Award. Motivated to create systemic change, she transitioned into finance, holding leadership roles at Vanguard, Goldman Sachs, and First Trust.
Witnessing the effects of financial illiteracy during the 2008 financial crisis and the COVID-19 pandemic solidified her mission to make wealth-building accessible. Through Contrarian Thinking, she now reaches over eight million followers globally, helping individuals acquire and scale recession-proof, AI-resistant, “boring” businesses that generate sustainable income.
Sanchez is the New York Times bestselling author of Main Street Millionaire, host of the BigDeal podcast, and founder of Contrarian Thinking Capital and Main Street Holding Company. Within the Contrarian Thinking ecosystem, she also owns BizScout—one of the largest business acquisition marketplaces in the world and the Growth Boardroom—an advisory group to help businesses scale profitably, predictably and less painfully. Her work focuses on democratizing ownership, revitalizing Main Street entrepreneurship, and teaching practical strategies for long-term wealth creation.
