Addie Swartz

Addie Swartz is the founder and CEO of reacHIRE, where she helps organizations build the human capability that AI transformation requires. Its Aurora program pairs employees with human Guides (seasoned executives who have led through major change) so people develop personal agency in a world of agents. reacHIRE is Addie’s third mission-driven company. BrightIdeas recruited stay-at-home mothers to sell educational software directly to families and schools; Pearson Education acquired it. Beacon Street Girls, a multimedia brand for ‘tween girls, embedded research-based guidance on cyberbullying and body image into fiction, and sold more than 1.5 million books before Simon & Schuster bought it. Earlier, she pioneered products and distribution models at The Walt Disney Company, Reebok and Lotus Development. She started out at Bain & Company. Forbes named her to its 2023 50 Over 50 list for Innovation, and Inc. to its 2021 Top 100 Female Founders list. She serves on the advisory board of Beth Israel Deaconess Medical Center, with past board roles at the Museum of Science and the New England Aquarium. She holds degrees from Stanford and Northwestern’s Kellogg School of Management. Outside work, she loves to swim, cook, and take photographs, as well as spending time with her family.