Jessica is the Vice President of Marketing and Communications at Athena, where she oversees the development and execution of integrated marketing, brand, and communications strategies that strengthen Athena’s market position and drive measurable business growth. She leads a multidisciplinary team responsible for brand strategy, content development, communications, and multi-channel marketing, ensuring cohesive storytelling and consistent brand expression across all internal and external touchpoints.
With more than 15 years of experience, Jessica brings deep expertise in shaping high-impact marketing programs and building communication frameworks that elevate brands. Throughout her career, she has led the strategy and rollout of comprehensive campaigns for organizations such as the NFL, Hitachi Energy, Subaru, and Liberty Latin America. Her work spans technology, sports, transportation, e-commerce, and telecommunications—demonstrating her ability to translate complex business priorities into compelling narratives that resonate with diverse audiences.
Before joining Athena, Jessica held key marketing and communications roles at Viacom and QVC, where she helped expand market share, launch new products, and drive customer-centric initiatives. Her strength lies in connecting insights to action—leveraging market trends, data, and audience behavior to guide strategy and deliver results.
Jessica is a graduate of the University of Vermont, where she earned a B.A. in Psychology.