COURTNEY LAWRIE is the director of brand and integrated marketing at Wayfair, where she oversees brand channels globally including TV, direct mail/catalog, video, strategic partnerships, consumer PR, and physical retail. Lawrie began her career at Wayfair in 2009 and developed Wayfair’s internal media agency, where she transitioned all media buying and planning in-house and partnered with Wayfair’s Data Science team to create a best-in-class media measurement platform. In addition to overseeing Wayfair’s “Waygency,” she currently spearheads strategic brand partnerships, creative campaign strategy, and the newly formed Physical Retail & Experiences team. Lawrie graduated from Colby College with a BA in English and Art History. @wayfair
