BABAK PAHLAVAN is senior director of product management at Google. Since 2019, Pahlavan has been leading the Google Works’ project management team, currently leading product plans for PeopleOps, Legal Works, Rews Works, Marketing Works, Headcount Management, & Google-For-Nonprofit. Prior to CorpEng, he led product management for Google’s Measurement products. He oversaw product & strategy for Google’s measurement suite and was the founding member of the Enterprise Suite: Google Analytics, Optimize, Tag Manager, App Analytics & Data Studio, Google’s enterprise GA360 Suite Attribution Solutions, and Brand Measurement solutions and Consumer Panels business. Before Google, Pahlavan was the co-founder and CEO of Clever Sense, an analytical ML-based recommendation engine, which was acquired by Google in December of 2011. In 2013, he was also named one of Forbes 30 under 30 in the technology category. Pahlavan earned his master’s degree with honors in EE with focus on business & entrepreneurship from Stanford University and dual degree in EE & CS bachelor’s from UC Berkeley. @google